Concept development + identity

We think it is essential that the guest feels at home with you. That means that we program and create hospitality concepts based on mentality. As a result, both you, the client and the intended target group will find a connection. Guest needs and relevant trends and developments in hospitality are brought together into a conceptual framework. That gives you as an entrepreneur the right tools to develop further.

Concept =

Form +

Theme +


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Concept development process

The activities below together form the concept development process:

1. Area exploration – environment and supply analysis

2. Target group/mentality – determined based on segmentation models

3. Trends and developments – mapped out micro, macro and megatrends

4. F&B supply – wishes of the client are intertwined here with the results of the analyzes

5. Moodboard – visual impression of the concept

6. Positioning – distinctiveness about competition is determined

7. Conceptual framework – the main principles of the intended concept are incorporated in one brief overview

Unsplash - Spencer Davis

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