Conceptontwikkeling + identiteit

Concept development
+ identity

It’s essential that guests feel at home with you. We program and create hospitality concepts based on a specific mindset to connect both you as our client and your desired target group. Guest needs, relevant trends, and market developments in the hospitality sector are brought together into a conceptual framework. Inside this planned framework, you, as the entrepreneur, have the right tools to develop further your business and make it your own. Of course, we are also available to assist with a technical PVE, financial projection, or shaping the concept's identity.

Credits: Press Pillows Hotels

Pillows Hotels


Commissioned by IMHG, various F&B concepts are being developed for the future Pillows hotel on the Mauritskade in Amsterdam, and we are responsible for kitchen + bar engineering.

Ontwerp NOAHH Theater aan de Parade
Credits: NOAHH

Theater aan de Parade

Den Bosch

Theater on the Parade is undergoing a significant transformation. The old skin is shedding, and it is transforming into a cultural and entertainment beacon in the heart of Northern-Brabant. Horeca Development has drawn up an operational routing plan, including bar designs, guidelines for the guest’s journey, and process coaching. This is a great initiative and a substantial project within the ‘cultural hospitality’ space.

Our services

Concept development
+ identity


  • AFAS Circustheater
  • Amare
  • Amstelhoeck
  • Bakkie040
  • Basic Fit
  • Belvedair
  • Bobbejaanland
  • Buccaneer
  • De Vooruitgang
  • De Waag
  • Dille & Kamille
  • FLOW Yoga and Food
  • Hotel De Hallen
  • iDock VITAM
  • Kentalis
  • Klein Oisterwijk
  • Kloosterhoeve
  • Koninklijk Theater Carré
  • Lichtfabriek
  • Muziekgebouw Eindhoven
  • NatLab
  • NEMO Science Museum
  • NS Stations
  • OPUS
  • Oscar
  • Parkhotel Bergen
  • Peijnenburg
  • Pillows Hotels
  • Shula Deli Shop
  • Stan & Co
  • The Student Hotel Paris
  • The Student Hotel Rome
  • Theater aan de Parade
  • Vershal het Veem